U̶n̶ equal Refugees

We called out the unequal treatment of war refugees.

We called out the unequal treatment of war refugees.

Client

11.11.11

AGENCY

VML Belgium

Year

2023

My role

Concept creation, copywriting, supervision of design

Info

English ad below.

On the very first day of the new Belgian State Secretary for Asylum and Migration's term, NGO 11.11.11 needed to send a powerful message about the unequal treatment of refugees.

Taking over the back cover of major newspaper De Morgen, we ran a striking print ad that forced a direct comparison between two parallel realities: the stories of Inaya from Syria and Natasja from Ukraine.

By placing these deeply contrasting experiences side by side, we challenged the new administration to confront the double standards in how we treat victims of war.