All You Can Love Mussels

To kick off their annual mussel season, Lunch Garden needed a fresh campaign to remind people of a simple truth: if you want Belgian comfort food at an unbeatable price, Lunch Garden is the place to be.

So we launched a vibrant, family-oriented, yet slightly absurd TV commercial. It opens with a family gazing down with pure love at what appears to be a newborn baby. Until a hand reaches directly into the frame, grabs the "baby" and reveals a big pot of mussels.

By leaning into comedic misdirection, we turned a standard retail offer into an unmissable launch.

Watch the video with sound on Youtube.