A Lidl Love Story

We turned a voucher booklet into a brand experience.

We turned a voucher booklet into a brand experience.

Client

Lidl

AGENCY

BBDO Brussels

Year

2021

My role

Concept creation, copywriting, supervising design

Info

Lidl wanted to attract customers to a struggling store. They normally do so with coupons, but this time they wanted something more creative.

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