A new light on University of Antwerp

When every university makes the same generic promises to future students, the University of Antwerp needed a way to truly stand out. Instead of bragging about rankings, we decided to showcase the university’s most mind-bending, creative, and innovative research.

But complex academic science is impossible to explain in a 10-second pre-roll or three lines of copy. So, we used odd, triggering hooks across digital media to spark curiosity and disrupt the scroll.

All assets led straight to the university's website, where audiences found a hub of snackable content: short, entertaining articles and explanatory videos about the studies we triggered them with, of course. Each piece of content linked through to relevant study programs, guiding them from curiosity straight to enrollment.

To watch the videos with sound, right click on your laptop and open on a new tab.